2024

SARAH BROECKER: VALUE

The project “VALUE” explores the concept of appreciation or esteem (“Wertschätzung”) as part of the design process and analyses strategies to counteract the trend of fashion as a disposable product. From a designer’s perspective, the entire creative process gets analysed: How can the materials used be appreciated? Where do they come from, how are they processed? VALUE tries to engage consumers through strategies such as emotional design or storytelling, allowing them to participate in the individual creation history of the objects and thus enabling an emotional connection beyond pure aesthetics or functionality. The resulting bag collection is handmade from discarded leather furniture, old leather clothing and sail canvas creating forms that oscillate between abstract sculpture and everyday objects and challenge everyday visual habits.