2024

LAURA BEHRENS: INDUSTRIALIZING UPCYCLING – CHALLENGES AND OPPORTUNITIES WITH INSIGHTS FROM THE FRENCH FASHION INDUSTRY

Laura Behrens delves into the significance and potential of upcycling as a sustainable alternative for the fashion industry, while addressing the challenges of industrial implementation and scalability. It highlights companies that have successfully integrated upcycling into their business models and developed innovative strategies to make it economically viable. French companies were examined in particular, analyzing their progress alongside the French Anti-Waste Law for a Circular Economy (LOI AGEC) and its potential to enhance the integration of upcycling within the industry.